Kevin Durant is the latest superstar athlete to join Jay-Z’s new Roc Nation sports agency, according to reports.
Since selling his shares of ownership of the Brooklyn Nets in order to become a sports agent, the hip-hop mogul has already signed a handful of young superstars.
Durant, one of the three most popular players in the NBA, will join the likes of Robinson Cano, Victor Cruz, Geno Smith and Skylar Diggins as clients of Roc Nation.
While Jay-Z might not be the most seasoned sports agent, his brand development skills are undeniable. In the new age of brand marketing and social media, teaming up with a pop culture icon is one of the best ways for an athlete to increase his or her public image.
“KD doesn’t want a traditional NBA agent anymore,” a league source told Yahoo! Sports. “He wants Jay-Z to handle his branding. …He had a chance to be with his idol and couldn’t say no.” It also helps that Roc Nation is backed by Creative Artists Agency, one of the most powerful sports agencies in the country.
This is the second time in two years that Durant has changed agencies. He was most recently with Rob Pelinka of Landmark Sports, which represents both Kobe Bryant and James Harden. Pelinka had been Durant’s most recent agent. In a year with Pelinka, Durant was the most marketed player in the league, with national TV spots for Nike, Sprint and Degree, to name a few.
But very few agencies can offer what Roc Nation offers. Jay-Z has influence and connections in sports and entertainment that very few people can match. If Durant wants to be surpass LeBron James and Kobe Bryant as the most popular figures in basketball, teaming up with Jay-Z was the right move.
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Then the national anthem played for the first American singles champion at Roland Garros since Williams’ previous title. Williams whacked 10 aces, including three in the final game, and the last came on match point at 123 mph — her hardest serve of the day. She then sank to her knees, screamed at the sky and buried her face in the clay.
The victory completed her rebound from a shocking loss to 111th-ranked Virginie Razzano in the first round at the French Open a year ago. Since that defeat she’s 74-3, including titles at Wimbledon, the U.S. Open, the London Olympics and the season-ending WTA Championships.

TRENTON, N.J. (AP) — Newark Mayor Cory Booker formally announced today he’s in the race to finish the U.S. Senate term of the late Frank Lautenberg. The 44-year-old Democrat made his candidacy official at a news conference Saturday in Newark, New Jersey’s largest city. He was joined by former U.S. Sen. Bill Bradley, a former pro basketball player who for 18 years held the seat Booker is seeking.
Bradley, who endorsed Booker, called him “the right person for the right office at the right time.” Booker began raising money for a Senate run even before Lautenberg, who died Monday, announced retirement plans in February. He had raised $1.9 million by the end of the last reporting period in March.
Reps. Frank Pallone and Rush Holt are also planning to enter the Democratic primary. Booker is considered the early front-runner. Pallone, 61, had $3.7 million in his campaign coffers at the end of March and has deep union support. Holt, 64, a former research physicist, had $800,000 on hand.
Gov. Chris Christie, a Republican, announced this week that there would be party primaries Aug. 13 and a special general election Oct. 16 The only Republican running so far is Steve Lonegan, a former Bogota mayor who runs the New Jersey office of Americans for Prosperity.
Booker, 44, has 1.4 million followers on Twitter — or five for every resident of the city where he’s the mayor. He tweets frequently, answering questions about city services, posting about his workouts and, perhaps most often, trying to provide inspiration.

Former Ward 2 Councilman and civil rights activist Chokwe Lumumba, 65, is the new mayor of Jackson, Miss., winning the general election on Tuesday with 87 percent of the vote, reports Fight Back! News.
He will succeed Mayor Harvey Johnson Jr., who finished third in this year’s Democratic primary. Lumumba ran as a mainstream candidate who would represent all city voters. He defeated businessman Jonathan Lee in the Democratic primary runoff last month.
Lumumba spent part of the ’70s and ’80s as vice-president of the Republic of New Afrika, an organization which advocated for “an independent predominantly black government” in the southeastern United States and reparations for slavery. He wrote on Facebook Tuesday night, “Thank you, Jackson. None of this would be possible without faith and your support.” He went on to say, “This is the people’s victory. Together we will make Jackson rise!”
Copyright 2013 The Associated Press via thegrio.com

LOS ANGELES — Musical. Romance. Epic history. Social drama. Christmas comedy. After years of complaint and self-criticism about the shortage of prominent movies by and about black Americans, film companies are poised to release an extraordinary cluster of them across an array of genres in the last five months of 2013.
At least 10 new films will be released, including several awards contenders, from both independent and major distributors, like the Weinstein Company, Fox Searchlight and Universal Pictures. Even some of those who made this year’s movies have been caught by surprise.
“You tell me!” said the director and screenwriter Lee Daniels, when asked how so many black-driven films had materialized at once. His historical drama “The Butler” — based on a real-life White House butler who served eight presidents — is to be released by Weinstein on Aug. 16. “I’m working in my own bubble, I come up for air, and there they are,” Mr. Daniels said.
Black filmmakers say the wave of 2013 releases was built in large part on the creativity that has flourished on the independent-film circuit, which has become a laboratory of sorts for more prominent African-American-themed productions. Writers and directors have been sharpening their skills on indie films the last several years while waiting for big distributors to regain interest.

“Being at a school where there aren’t any right answers when you have been in engineering or sciences classes, that’s a bit of a change,” he said with a shrug. “School was different because of my engineering background, being from the South, being from Texas, rather than different because of my age.”
There is no age requirement for admission to Harvard Law; school administrators said the average age in the graduating Class of 2013 is 27. Students need strong test scores and grades. But more than anything, they must show an aptitude for advocating a point of view, something proven through work experience, extracurricular activities, volunteering, leadership positions.

PORT-AU-PRINCE, Haiti (AP) — The Haiti humanitarian group for Hollywood actor Sean Penn announced Friday that it will sponsor five Haitian runners so they can compete in the New York City Marathon in November. Penn’s J/P Haitian Relief Organization will accept the top three men and two women finishers in a rare half-marathon that will wind through the Haitian capital of Port-au-Prince on Sunday.
Ron Baldwin, executive director of J/P HRO, said the decision to sponsor Haitian runners in the world’s largest marathon was inspired in part by an Associated Press story. The January report featured a Haitian distance runner named Astrel Clovis who faces numerous obstacles as he runs through the hilly streets of Port-au-Prince three years after the Jan. 12 earthquake devastated the capital.
“It’s an inspiring story,” Baldwin said of Clovis. “After the earthquake, he’s running. He’s self-training, and has no support. We decided ‘let’s give that guy a chance.’ And it grew from there to build a whole team.” Clovis has a good shot at making the cut for New York. He is a favorite among the more than 50 registered runners participating in Sunday’s government-organized race. He finished second in a marathon in neighboring Dominican Republic in December with a time of 2 hours and 42 minutes.



The conference is part of Obama’s response to last year’s shooting massacre at a Connecticut elementary school. While the president emphasized that most people with mental health problems are not violent, he said untreated mental illness can lead to larger tragedies.