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Obama Honors Archbishop Desmond Tutu As He Retires

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Nobel peace laureate Desmond Tutu talks during a press conference in Cape Town, South Africa, July 22, 2010. (AP Photo)
WASHINGTON (AP) — President Barack Obama says South African Archbishop Desmond Tutu is a “moral titan” who will be missed as he formally retires from public life Thursday on his 79th birthday.  Obama says the Nobel Peace Prize laureate has been a voice of principle, an unrelenting champion of justice and a dedicated peacemaker.  Tutu played a pivotal role in South Africa’s struggle against apartheid, the now-abolished system of white-minority rule. He also has advocated freedom and justice worldwide, supported gay rights and pushed for treatment programs to stop the spread of HIV/AIDS.  Tutu announced this year that he would retire on his birthday, Oct. 7, to spend more time with his family.
Copyright 2010 The Associated Press.

Africa Dispatch: African Business Is Sweet on Obama!

By WILL CONNORS

[GHANA] Jane Hahn for The Wall Street JournalObama biscuits are wrapped at the United Biscuit factory in Ghana.

ACCRA, Ghana—The expansion of a small cookie factory on this city’s outskirts offers a glimpse of how Obamamania in Africa is developing from a fad into a lasting brand for local companies across the continent, even as the U.S. president’s popularity takes a hit at home.  Marc Skaf, a portly man of Lebanese-French stock, is the managing director of United Biscuit Ltd., maker of the “Obama biscuit.” Mr. Skaf is overseeing the expansion of the company’s main factory, which during peak production churns out 2.8 million biscuits a day. The Obama biscuit accounts for about 60% of current production. The round cookie stamped with the company’s logo comes in regular, ginger flavor and the latest, ChocObama. Its package bears an image of Mr. Obama, and can be found in small roadside shops across Ghana.

Obama Cookies Find Sweet Spot in Ghana

Many in Africa consider Mr. Obama, whose father was Kenyan, one of their own. During his visit to Ghana in July 2009, thousands of spectators wearing T-shirts or traditional fabric bearing the president’s image lined the streets to catch a glimpse of his motorcade.  That popularity inspired African entrepreneurs. In the months surrounding Mr. Obama’s Ghana visit, hundreds of shops, bars, restaurants and hotels across the continent adopted the Obama name. Dozens of companies put Obama on their products, including bottled water, bubble gum and beer.  A year later, many of these products are still selling well, highlighting an African consumer trend that could be termed “brand Obama.”  This summer, Mr. Skaf noticed that a Chinese company had begun exporting Obama crackers to Ghana from China. Mr. Skaf says he has plans to release his own Obama cracker soon.  Requests to the White House to comment on the proliferation of Obama products in Africa went unanswered.

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Obama biscuits are packaged to be sent out to stores.
KenAfric Industries Ltd., one of the biggest confectionery makers in Kenya, sells Magic Obama Bubblegum (strawberry and orange flavored). In Zambia you can buy Obama-branded whiskey and brandy. And in several countries, including semi-autonomous Somaliland, you can eat at the Obama Restaurant or the Obama Cafe.  “There was a definite increase in sales around the time Obama announced his candidature,” says John Mwongera, head of sales at KenAfric Industries. Now, however, Mr. Mwongera says, sales of the Obama candies are “purely driven by the usual market forces and branding activities.”

The Obama brand may be most developed in Ghana. In Accra, the capital, there is the Obama Hotel, where a portrait of the president hangs in the busy lobby; guests can stay in the Joe Biden room. On the road to the United Biscuit factory, travelers pass roadside artists; one is selling portraits of boxer Mike Tyson, an unidentified woman in a green bikini, and Mr. Obama, depicted in traditional Ghanaian dress.  For five months after Mr. Obama’s Ghana visit, the United Biscuit factory produced only Obama biscuits. Demand eventually tapered off, and Obama biscuits now account for just 60% of the factory’s production.
Mr. Skaf, who has lived in West Africa for more than 20 years, still faces obstacles to further growth. The price of flour—which makes up more than two-thirds of each biscuit—went up 80% recently, without explanation from flour importers.  But Mr. Skaf has big plans for the Obama biscuit. Expansion work on his factory is now almost complete. The company has hired additional staff to supplement the 250 he now employs. In August, he rolled out the newest flavor: ChocObama. He is planning another big push for the biscuits in November, as the holiday season rolls around, including an ad campaign—the company’s first.
“It’s the best idea I’ve ever had,” says Mr. Skaf. “In America he is not popular right now. The war, the economy, the oil spill. But here he’s still popular, and I don’t think that will be changing anytime soon.”  While an August Gallup poll reported that a majority of Americans, 51%, disapproved of Mr. Obama’s performance as president, in Africa his name continues to be a good way for businesses to attract attention and customers.  “Regardless of the status of President Obama’s popularity in the U.S., he continues to be enormously popular in Africa and his name and image are co-opted for many uses,” says David Easterbrook, curator of the Herskovits Library of African Studies at Northwestern University, which has been collecting publications and objects from Africa that use Mr. Obama’s name and image.
Despite the challenges, the Obama Biscuits brand is well-established in Ghana. Mr. Skaf introduces himself around town as the “guy who makes Obama biscuits.” His factory manager also has been given a nickname.  “Every day on my drive to work people point and yell at me, ‘Obama!’ ” says United Biscuits manager Elie Abou Jaoude. “They don’t know my real name, so they call me Obama.”
—Each week, Africa Dispatch takes a snapshot of a different African place, offering a ground-level view of change on the continent.

Britain's First Black Swim Champion Achieng Ajulu-Bushell Headed To International Competition!

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By now Achieng Ajulu-Bushell has got used to the questions. Since April she has had to. That was the month when it all kicked off. At Ponds Forge in Sheffield she won both the 50 metres and the 100m breaststroke titles at the British championships. Some feat for a 16-year-old. But the press did not want to talk only about her age or her talent, it is the colour of her skin that has been attracting all the attention.  Ajulu-Bushell is of mixed race, the daughter of an English mother and a Kenyan father. When she competed at the European championships in Budapest last August, she became the first black woman ever to swim for Britain. The year before she had been representing Kenya at the world championships, but she decided to switch nationalities at the start of 2010.
Some have been predictably quick to claim that Ajulu-Bushell is living refutation of the ugly old assertion that black Africans cannot swim at the top level.  “It’s pretty crazy,” she says of all the coverage she has received. “I still don’t really understand it. It is an honour, the whole history of it, but it doesn’t really feel any different.”  Before the championships in Budapest it was pointed out to her again and again that no black African had ever won an international title. After Budapest that was still true – she had a terrible competition, knocked out in the heats of the 50m and failing to make the final of the 100m. The pressure got to her and understandably so – it was only a month before that she was finishing her GCSEs. The Commonwealth Games will be her first major meet since, and her first chance to make amends.
Those who fixate on Ajulu-Bushell’s colour miss the point. Her story is so much more than skin deep. Her father is Rok Ajulu, a prominent politics professor who now lives in South Africa. Ajulu was expelled from Kenya in the 1990s because of his active opposition to the repressive regime of the then president, Daniel arap Moi. Living in exile in England Ajulu met Helen Bushell. Their relationship did not last long, but Achieng was born in Warrington early in 1994. The next year the mother and daughter moved to Africa so Helen could pursue her aid work. Achieng’s first birthday was in Britain, her second in Malawi, her third in Uganda and her fourth in Kenya.
“I learned to swim when I was four years old,” Ajulu-Bushell remembers. “I went in with a dinghy, a rubber ring, armbands and I wouldn’t let my mum let go of me. I don’t really know how it started. I did my first competition at school when I was about six years old, a 25-metre freestyle.” At that age her school teacher, who had swum for South Africa herself, was already predicting that Ajulu-Bushell would be a star swimmer. As was the girl herself. Helen Bushell remembers the six-year-old Achieng drawing crayon pictures of herself winning her first Olympic medals.  “I got into it seriously when we moved to South Africa,” Achieng says. “Then when we settled in Kenya it was like ‘Well, I’m either going to carry on swimming or give it up, because obviously there aren’t the facilities to do it.'” She wanted to continue, and so moved back here to take up a place at Plymouth college, where she was in the same class as Tom Daley.
Eventually she switched nationalities, too. The Kenyan federation understood her move, and gave permission for her qualification to be fast-tracked. “That was one of the most difficult things I have ever had to do,” she says. “It wasn’t a decision I really wanted to make. It was a lot of stress and pressure which I didn’t really want. But you can only have one sporting nationality. I was born in England, my mum lived in England and the support British swimming gives me is amazing.”  These days her ambitions stretch a long way beyond the swimming pool. She is applying to study politics, philosophy and economics at university. During the pre-Games camp in Qatar she was taking time out from training to write an A-level essay on the merits of constitutional versus unwritten law. The girl, you would guess, is going places. And not just in the pool.

Britain’s First Black Swim Champion Achieng Ajulu-Bushell Headed To International Competition!

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By now Achieng Ajulu-Bushell has got used to the questions. Since April she has had to. That was the month when it all kicked off. At Ponds Forge in Sheffield she won both the 50 metres and the 100m breaststroke titles at the British championships. Some feat for a 16-year-old. But the press did not want to talk only about her age or her talent, it is the colour of her skin that has been attracting all the attention.  Ajulu-Bushell is of mixed race, the daughter of an English mother and a Kenyan father. When she competed at the European championships in Budapest last August, she became the first black woman ever to swim for Britain. The year before she had been representing Kenya at the world championships, but she decided to switch nationalities at the start of 2010.

Some have been predictably quick to claim that Ajulu-Bushell is living refutation of the ugly old assertion that black Africans cannot swim at the top level.  “It’s pretty crazy,” she says of all the coverage she has received. “I still don’t really understand it. It is an honour, the whole history of it, but it doesn’t really feel any different.”  Before the championships in Budapest it was pointed out to her again and again that no black African had ever won an international title. After Budapest that was still true – she had a terrible competition, knocked out in the heats of the 50m and failing to make the final of the 100m. The pressure got to her and understandably so – it was only a month before that she was finishing her GCSEs. The Commonwealth Games will be her first major meet since, and her first chance to make amends.

Those who fixate on Ajulu-Bushell’s colour miss the point. Her story is so much more than skin deep. Her father is Rok Ajulu, a prominent politics professor who now lives in South Africa. Ajulu was expelled from Kenya in the 1990s because of his active opposition to the repressive regime of the then president, Daniel arap Moi. Living in exile in England Ajulu met Helen Bushell. Their relationship did not last long, but Achieng was born in Warrington early in 1994. The next year the mother and daughter moved to Africa so Helen could pursue her aid work. Achieng’s first birthday was in Britain, her second in Malawi, her third in Uganda and her fourth in Kenya.

“I learned to swim when I was four years old,” Ajulu-Bushell remembers. “I went in with a dinghy, a rubber ring, armbands and I wouldn’t let my mum let go of me. I don’t really know how it started. I did my first competition at school when I was about six years old, a 25-metre freestyle.” At that age her school teacher, who had swum for South Africa herself, was already predicting that Ajulu-Bushell would be a star swimmer. As was the girl herself. Helen Bushell remembers the six-year-old Achieng drawing crayon pictures of herself winning her first Olympic medals.  “I got into it seriously when we moved to South Africa,” Achieng says. “Then when we settled in Kenya it was like ‘Well, I’m either going to carry on swimming or give it up, because obviously there aren’t the facilities to do it.'” She wanted to continue, and so moved back here to take up a place at Plymouth college, where she was in the same class as Tom Daley.

Eventually she switched nationalities, too. The Kenyan federation understood her move, and gave permission for her qualification to be fast-tracked. “That was one of the most difficult things I have ever had to do,” she says. “It wasn’t a decision I really wanted to make. It was a lot of stress and pressure which I didn’t really want. But you can only have one sporting nationality. I was born in England, my mum lived in England and the support British swimming gives me is amazing.”  These days her ambitions stretch a long way beyond the swimming pool. She is applying to study politics, philosophy and economics at university. During the pre-Games camp in Qatar she was taking time out from training to write an A-level essay on the merits of constitutional versus unwritten law. The girl, you would guess, is going places. And not just in the pool.

Chocolate Gives Sierra Leone’s Villages New Hope

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Wata Nabieu takes the chocolate bar and carefully unwraps the top. She giggles at us watching her and breaks off a piece, giving it a nervous nibble. Then she passes it to her three-year-old daughter, Yema. Wata pulls the gold wrapper back more and bites. She closes her eyes. “Milk… sugar… cocoa?” she murmurs. Her smile widens. She takes a bigger bite.  It’s a privilege to watch someone eat chocolate for the first time: a Willy Wonka moment. All the more special because 40-year-old Wata Nabieu has laboured for most of her life in the cocoa plantations of Sierra Leoneso that other people can eat chocolate. What if she didn’t like it?
We are sitting under one of the cocoa trees planted 30 years ago by Wata’s father. Now she works the farm alone, except at harvest time when the neighbours help. Most days she’s out here, chasing monkeys and birds away from the ripening fruit, clearing undergrowth – “In it there can be hidden snakes. Or men”. On the back of Wata’s ragged T-shirt, inherited from an NGO, are the words “Love and development”.  Wata finishes off the finger bar of milk chocolate. The gold foil falls to the ground, where it settles beside a many-horned orange-pink orchid, a flower straight from the rainforest in Avatar. The chocolate is made by the Divine Chocolate company which has, since last year, been using Fairtrade Sierra Leonean cocoa – including the beans from Wata’s trees.
What’s the verdict? We ask. “Deya,” says Wata. “It’s fine.” She grins. Yema, meanwhile, is busy licking her fingers having painted her bare tummy with melted chocolate.  Not many people in Wata’s village of cocoa and coffee farmers have ever tasted the product of their work – but then there are very few luxuries here in the remote east of a country that consistently comes at the bottom of the United Nations lists of wealth and development. One in six women in Sierra Leone will die in childbirth, and one in four children will not reach the age of five. Wata, like more than half the women her age, cannot read and has never been to school.
Wata and her family have known a lot of death: she has lost her father, her brother and her first husband. They all died during Sierra Leone’s vicious 11-year civil war, which finally came to an end in 2002. All of the country suffered, as rebel militias twice seized control, with a cruel policy of savage retribution against civilians who did not support them. Rape and murder were common, children forced to become soldiers and turned against their own families, and a usual punishment for opposition the amputation of your hands or arms. “Short sleeve, or long sleeve?” asked the militia men as they raised their machetes. When I went to Sierra Leone as a reporter in 2000, the streets of the capital were full of children and adults with missing limbs.
Kenema, the district where Wata and her family live, was particularly dangerous then: it’s here that diamonds, Sierra Leone’s only major source of wealth, are found. Lust for the minerals fuelled the civil war, and the resulting turmoil made Wata and the rest of the village part-time refugees for nearly a decade. “When we ran away from the rebel soldiers, that’s when my husband was killed. Then we all lived by finding wood in the forest and selling it. Sometimes we would sneak back home to harvest the cocoa from our trees. But it was very dangerous.”  One of the cocoa farmers, Ibrahim Moseray, told me he had cherished a dream during that terrible time. Before the war, in the early 1990s, Ibrahim worked sometimes for a Scots cocoa buyer who would visit Kenema regularly to negotiate for cocoa beans from the Lebanese traders who bought from the villages. Ibrahim had learnt a lot about the trade, about the profits and the tricks – how the buyers would visit the villages during the dry months, “the hunger season”, and lend the families rice.
When the cocoa crop was ready in January the buyers would reclaim the debt, asking payment of one sack of cocoa beans for one of rice: grotesquely unfair. But the villagers, without communications or education, unaware of the real price of cocoa, were in no position to argue. “And they had to feed their children,” says Ibrahim.  Ibrahim’s dream, as the families lived on the run during the war, was simple: “Things were at their worst in 1998. We were all displaced because of the war, the cocoa price had collapsed and the buyers were giving farmers promissory notes, not even money. So we started thinking: after the war we’re going to have to export the cocoa ourselves.  “We formed a cocoa group to go to the village with the government soldiers to harvest our trees, and so we started to work together. We called ourselves “Kpeya” which means “Give way” in Mende – we were calling on the world to give way and let us sell our cocoa for ourselves.”
When the war ended, Kpeya made a useful alliance with Africa’s most successful cocoa cooperative, Kuapa Kokoo (Good Cocoa Farmers’ Company) in Ghana. Set up in 1993 and now with 47,000 farmer members, Kuapa is the main source of Fairtrade chocolate, now supplying Cadbury (for Dairy Milk) and Mars (for KitKat). It owns nearly half of Britain’s Divine chocolate company, which had a £12.5m turnover last year – a share of which goes straight back to the farmers. The advice from Kuapa and the NGOs to the Sierra Leonean farmers was plain – they needed to produce better cocoa to attract higher prices. So training was set up for the cocoa farmers of Kpeya by the United Nations Food and Agriculture Organisation. They re-learned their trade in everything from pruning trees and pest control to better fermenting and drying of the cocoa beans. And they were also taught to farm without recourse to any chemicals. Fertilisers and pesticides are not easy to get hold of in rural Sierra Leone, but it means the Kpeya chocolate can be called organic, too.
By last year, Kpeya was ready to achieve the old dream of selling its cocoa direct for export. Its first container – some 12.5 tonnes – of high quality, Fairtrade-certified cocoa went to Europe, to become Divine Chocolate. The 300 farmers received an above the market price for their beans, and put some of the premium into building storage sheds and an office from which to run the cooperative. Divine bought them a pick-up truck. And the effects in villages such as Batiama were immediate: everyone, I was told with pride, now owns a pair of shoes.  On the road into Kenema – newly rebuilt with Chinese aid money – there are neat piles of rocks: one source of income for landless rural people is to gather them by hand in the hope someone laying concrete or building a house may need the rubble. Many of the bigger buildings we pass, like the schools or Kenema’s college, are still roofless and derelict eight years after the war.
Kenema is a frontier town. In its shabby, busy streets there are diamond dealers’ shops, casinos and banks with armed guards outside them; in the one hotel large Lebanese men smoke hookahs as they do business with unfriendly white men with leathery skin. Ibrahim Moseray, Kpeya’s elected manager, looks out of place here in his tribal clothes – he is wearing the uniform of hereditary speaker for the chief. But he is full of confidence as we go to see his bank manager.  This official, Mr Turay, is friendly and impressed when presented with some Divine chocolate, but firm: he’s not going to offer credit to a bunch of cocoa farmers from the sticks. He needs better assurances of Kpeya’s financial solidity. Ibrahim looks disappointed. He needs cash to complete the cocoa purchases as the harvest time comes to an end. It is hard trying to persuade the 300 farmer-members of Kpeya to resist the Lebanese dealers’ offers (and the hunger pangs) and hold out for the better prices he knows he can offer them, when the advance payment for this year’s harvest turns up.
Building the farmers’ faith in the new organisation is not easy: the old-time traders have every reason to hope Kpeya will fail. One Dutch cocoa-buyer told a meeting he didn’t want high quality cocoa from Sierra Leone – he could make more money out of the poor quality stuff. And it seems that sometimes everything from officialdom to the local thieves who stole the sink from the new office the other day are lining up against Kpeya.  “Everyone’s trying to squeeze us, put us out of business,” says Ibrahim, grinning. “The buyers are against us because they know we’re pushing prices up, and educating the farmers. But our farmers our saying no to them: ‘We’re with Kpeya till we die’. We bought them all mobile phones, so they could tell us what was going on, and if they were being misinformed about the prices, we could tell them the truth.”  Ibrahim delights in the battle – he says that Kpeya’s next move this harvest season will be to put up the price of a pound of dried beans by 50 leones (about 1p). This will force all the traders to pay more to all the farmers in the region. Already the price of cocoa to the farmers is, at 55p a pound, a third higher than it was last season.
Back in the village Momoh Sellu, the chairman of Kpeya Agricultural Enterprise, tells me about a man who came to the village when he was a child. “I think he was the district officer, one of the Englishmen. They were good men, they built schools and they built roads. He came here in 1933, to the village, and told my father that he ought to plant cocoa. He taught him how to do it and how to look after the plants. He said that we could eat the fruit now, but one day it would make us money. And it was good advice.”  Since the Kpeya cooperative was formed the village has been working together much more, Sellu says. The 455 people of Batiama now help each other harvest and dry the beans. The Kpeya committee decided to pay for Wata Nabieu to take her blind son to Freetown, the capital, so he could have an operation that restored his sight. There was a village raffle: the winners getting cash to put shiny zinc sheets on their houses in place of the palm thatch roofs. And with some of the extra cash from the Fairtrade price they have hired a primary teacher. Before the children had to walk three miles to school.  “It’s good to be a cocoa farmer – you are respected,” says Sellu happily. “Cocoa farmers usually are very notable in society – they have two or three wives.” Mrs Sellu, Mamie, who is listening, tells me he is useless and too old: but she agrees that the cooperative has been a good thing. “Before when the buyer came he would deduct money as interest on our loans. I’m not educated, and I could not even understand. Now the co-op gives us free loans, if we need them.”
Mamie Sellu is 80, she thinks. She has seen terrible times – two of her children were killed in the war, and she has seen many “hungry seasons” in the annual dry months. She says she isn’t worried now for herself, but for her eight surviving children and 15 grandchildren. Their food and their education depend on an assured price for cocoa. “I don’t want to die and leave my children poor – I’m sending them to school so they can take care of themselves. If they have no way of getting money, my soul will not rest in peace.”  Before we leave we watch the effects of a lot of chocolate on children not used to it: the biggest mass sugar high I’ve ever been a party to. The games get wilder, and we end with a huge tournament of grandmother’s footsteps. The giggling, squealing children tumble over each other while the adults smile and gossip. War and famine seem far away. Could those times come again? I ask Ibrahim Moseray. “Everybody smelled the war, everyone felt it,” he says. “They know now what war means. They know we can’t go back.”
article via guardian.co.uk/

University Of Manchester Student Is Britain’s Top Black Graduate

A University of Manchester PhD student and budding entrepreneur has today been named as the most outstanding black student in Britain.

Edwin Broni-Mensah

Edwin Broni-Mensah, a 25-year old who created his first computer game at the age of seven and now runs his own company, was selected from a shortlist of 200 people.  Edwin, studying for an Applied Maths PhD as well as running his innovative refillable water bottle company GiveMeTap, topped the list by Future Leaders magazine, sponsored by Barclays Capital, Deloitte and the University of Cambridge.
The shortlist features 100 graduates in total, all who have balanced good academic grades with impressive achievements outside of their studies.  Edwin is a shining example of this, having set up a company which encourages local businesses to offer free refills of water to anyone carrying a distinctive GiveMeTap bottle.  The firm then sends 70% of its profits to help support water projects in African regions where it’s needed most.
Currently, Give Me Tap is supporting the All4One Namibia Water Project to provide clean water to 1,200 people in that Kalahari area of the southern African country.  The aim is to reduce the number of plastic bottles in landfill sites. Edwin has already managed to build up a network of over 43 restaurants and eateries as outlets in Manchester and, recently, Salford as well.  Edwin now plans to recruit more outlets across Greater Manchester and the rest of the country, and is also hoping to offer GiveMeTap’s services at the 2012 Olympics.
Born in Edmonton, North London, Edwin hopes after completing his PhD to work full-time on GiveMeTap.  He said he was delighted to receive such impressive recognition for his achievements.  Edwin added: “I am extremely delighted and feel very honoured at being recognised as one of the Future Leaders. I was overjoyed at being named number one for on such a prestigious list; and my parents were excited too.”
“What gives me the most pleasure is being in a position where I can meet and inspire young people to pursue their dreams as literally anything is possible, and the people in Future Leaders list prove that.”  “Looking forward, I would love the opportunity to speak with leading eateries chains so that I can expand GiveMeTap into every city across the UK, in order to fund our chosen water projects in Africa.”
Edwin was selected by a panel of judges after a rigorous process that included contacting every university in the country and formal interviews with all those on the shortlist.  Edwin’s first-class degree in Mathematics and Computer Science, which led to him being awarded a straight scholarship to study his PhD, impressed judges immensely, as did the fact that he managed to achieve all this while running his own bourgeoning business.
Martin Henery, entrepreneurship lecturer at Manchester Business School, said: “Edwin’s entrepreneurial spark was clear from the outset – it’s rare to work with someone who combines the ability to make things happen with such original thinking.  “Give MeTap is one of those concepts that nearly everyone can see the value of straight away, but it’s really tough to make happen. It needs true vision and tenacity to stick with it and see it through to the end goal.”
The 100 students will all be honoured on September 6th, at a prestigious reception at the House of Lords hosted by Lord Victor Adebowale.

via manchester.ac.uk

The Fifth Annual African Movie Academy Awards Help Raise Global Awareness of African Movie Industry

Bayelsa, Nigeria (CNN) — The stars of African cinema graced the red carpet at the African Movie Academy Awards (AMAA), in Nigeria, showcasing the films that could make waves on the global festival circuit.
The African movie industry gathered in Yenagoa, in the Niger Delta region of Nigeria, for the fifth annual “African Oscars.”  Set up in 2005 by former lawyer Peace Anyiam-Osigwe, the awards have helped raise the profile of African movies around the world.  “African film has a hard time in getting recognition in most film festivals [outside Africa],” Anyiam-Osigwe told CNN.  “I think one of the biggest achievements of the AMAA is that the main festivals now look upon us as a selection process, and will pick those particular films that we’ve looked at and carry them on to the different festival circuits.
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Gallery: African Movie Academy Awards

“The first Nollywood film that the British International Film Festival showed was ‘Irapada,’ by Kunle Afolayan, which won Best Indigenous Film at AMAA in 2007. ‘The Figurine’ premiered at Rotterdam this year and has gone on to other film festivals and ‘From a Whisper’ traveled the festival circuit based on its win at AMAA.”
“The Figurine,” a thriller about a sculpture with mystical powers, also by Nigerian director Kunle Afolayan, stole the show at this year’s ceremony, claiming five awards in total — including Best Picture.  Afolayan told CNN, “It feels great — like we’ve not worked in vain. It feels like we’ve opened up a new page in African cinema.
For me, a good story will cut across, not just appeal to Nigerians.
–Nigerian Director Kunle Afolayan
In its first years the AMAAs focused on Nigeria’s booming movie industry — known as “Nollywood.” But since then they have become more pan-African. The 24 awards at this year’s ceremony included nominations from across the continent.
Nonetheless, in terms of sheer output, Nigeria dominates African cinema. Nigeria is the world’s second-biggest producer of movies, behind only India. In 2006 it produced 872 movies, compared with 485 major feature films made in the U.S., according to the UNESCO Institute for Statistics.  Nollywood movies are typically low-budget — often filmed, edited and released within a month. Most don’t end up on the big screen. Instead, they are distributed as VCDs costing about $1 to $2, meaning they are affordable for the mass African market.
But it is Nollywood’s pioneering use of relatively inexpensive digital cameras instead of costly 35mm film that Anyiam-Osigwe says has been its most important contribution to African cinema.  “There is a new wave of African cinema which is mostly the digital revolution, which has gone on from what Nollywood started in the early 90s,” she told CNN.
“Nigeria made people believe they could make films for less [by using digital cameras]. That has spread across the continent and I think that’s a good thing, otherwise Africa would not be able to have any kind of production, because it couldn’t afford it.
“You see a lot of the older generation of filmmakers from Africa who have made only one short film or one feature-length film in their lifetime, because they have not been able to make up the cost of making another film.”
Anyiam-Osigwe said that while some older filmmakers still believe movies should be shot only on 35mm film, directors from Malawi, Kenya, and Johannesburg’s “Joziewood” have now made the switch to digital.  She added that while every African country has its own movie-making style, the themes are often universal.  “Everyone tries to do a film that people in their own community will watch,” she said. “But I’ve found that all over the continent we have similar stories — it’s just how we tell them.”
story via CNN.com