U Brands and Nia Enterprises are collaborating to create a brand-new, multi-platform destination created exclusively for fathers of color called Notorious POP. The site will be a go to social destination dedicated to educating, entertaining and inspiring African American fathers and their families. U Brands, which owns and licenses underdeveloped brands that target underserved audiences, is the parent company to print and digital platforms such as Uptown and Hype Hair Magazines. Entertainment and marketing company Nia Enterprises is an authority in the parenting space.
Leonard Burnett, Jr., Co-CEO of U Brands and father of two remarks, “I am excited about our new content destination that will defy stereotypes about our fathers and promote positive portrayals of African American Dads which are often missing in the media.” Notorious POP notes that generally the phrases “Black Fatherhood” and “Black Dad” are accompanied by the phrases absentee and crisis. The statistic that is often reported by the media is that Black fathers are more likely to live separately from their children, but the fact remains that Black Dads are actually more involved with their kids on a daily basis than Dads from other racial groups.”
The mission of Notorious POP is to create a worldwide community for expecting, new and veteran fathers. Notorious POP will debut on Monday, June 2, 2014 and will be an immediate resource for parenting advice and will feature editorial franchises and video content.