U Brands and Nia Enterprises are collaborating to create a brand-new, multi-platform destination created exclusively for fathers of color called Notorious POP. The site will be a go to social destination dedicated to educating, entertaining and inspiring African American fathers and their families. U Brands, which owns and licenses underdeveloped brands that target underserved audiences, is the parent company to print and digital platforms such as Uptown and Hype Hair Magazines. Entertainment and marketing company Nia Enterprises is an authority in the parenting space.
Leonard Burnett, Jr., Co-CEO of U Brands and father of two remarks, “I am excited about our new content destination that will defy stereotypes about our fathers and promote positive portrayals of African American Dads which are often missing in the media.” Notorious POP notes that generally the phrases “Black Fatherhood” and “Black Dad” are accompanied by the phrases absentee and crisis. The statistic that is often reported by the media is that Black fathers are more likely to live separately from their children, but the fact remains that Black Dads are actually more involved with their kids on a daily basis than Dads from other racial groups.”
The mission of Notorious POP is to create a worldwide community for expecting, new and veteran fathers. Notorious POP will debut on Monday, June 2, 2014 and will be an immediate resource for parenting advice and will feature editorial franchises and video content.
“I am eager to reach and entertain an audience filled with Dads like myself and empower our community with helpful content that is always honest, insightful and fresh. I am looking forward to collaborating with advertising partners seeking to reach fathers of color with unique, integrated and entertaining opportunities,” said Burnett.
“We are excited to partner with U Brands to create a community for fathers of color that will showcase the roles that they play in our families and society. We look forward to engaging, and inspiring Dads with the information that they want and need while providing an accurate portrayal of fathers of color in the media,” said Angela Burgin President of Nia Enterprises.
About U Brands
U Brands is a multimedia company with a focus on acquiring and licensing underdeveloped niche brands that target underserved audiences. Uptown Ventures Group offer both traditional and innovative strategies across multiple platforms including UPTOWN Magazine (published bi-monthly with NYC, Chicago, Atlanta, Detroit, Charlotte, Washington DC, and National editions), Uptownmagazine.com, Uptown Social Newsletter and Uptown signature events and marketing. U Brands acquired Hype Hair magazine in 2013.
About Nia Enterprises
Helmed by Angela Burgin and Samson Logan and based in Buffalo, NY. Nia Enterprises is an entertainment and marketing company that offers diverse services with quality as its goal. Nia Enterprises specializes in innovative marketing campaigns and delivering high quality entertainment with its digital and event based properties along with web based entertainment and feature films.
article via uptownmagazine.com